During the Day of Design we had the privilege to hear about the work of professional designers. The second speaker I witnessed was Joel Beukelman, an interactive designer at Google, with his speech called Your Bias is Bullshit. He used to work for Netflix which he got his experience.
He began to talk about the online community at Google. They can very emotional and get very angry. These feeling arise from the fan base of competing brands. They have a bias. Design is about mindset, and it shouldn’t be based on biased. He talked about when he worked at Netflix and he had been working with Android operating system. He would defend Android saying it was user friendly and worked well with other phone sizes and he would constantly argue with a coworker about what OS is better. It is better to be humble and stop talking when designing.
He said that is important to be aware of other’s opinions. He suggested trying to talk to the people next to you when you’re at an event in order to find people that are not like you. It is best to design for simple people.
He then discussed Mark Markhula, who used to work for Apple but doesn’t get the proper recognition, and how he designed with empathy. Empathy is greater than apathy when designing. Then he discussed 3 rules for design. The first rule was to do good research. The second rule is to eat your own “dogfood”, or use your own inventions. The last is to know your enemies. He left the speech saying that ignorance is not bliss, but it is irresponsible. It is an absolute necessity to learn to problem solve, communicate, and listen.
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